Joyce Schneider Wolpin
2197 Hardscrabble Road, Bristol, VT 05443
(802) 453-4173 Web Site: Wolpin.com
WOLPIN & ASSOCIATES, Monkton, VT (1986-present)
Web Designer/ Marketing Specialist/Programmer (July 1998-present)
Web site design and development, specializing in e-commerce sites.
UNIVERSITY OF VERMONT, Burlington, VT (October 1995-June 1998)
Coordinator, Student Information Systems (June 1997-June 1998)
Coordinated needs of all BANNER users. Communicated status of implementation projects to top management. Provided training for faculty and staff in the use of all BANNER related products. (BANNER upgrades, Web, etc.). Maintained SIS Department's Home Page on the web. Assisted faculty and staff in consultation with CIT (Computer Services), in designing more efficient ways of accessing and managing student data. Liaison
between Dean's Offices, departments and academic units and CIT regarding BANNER. Wrote specifications for new programs and tested them. (Part-time)
Administrative Assistant, Student Information Systems (SIS) Implementation
(October 1995-June 1997)
Assisted and provided training to UVM staff in Banner and related Web
product. Created SIS Implementation Department's Home Page on the WEB. Wrote technical instructions. Provided support to SIS Coordinator. Part-time.
EVERGREEN ADVERTISING & MARKETING, INC.
Provided analysis of ad campaigns
and made recommendations for media buys for a major client. Developed new business proposals. Part-time.
GARDEN WAY, INC., Charlotte, VT (May, 1979- October, 1984)
Direct Marketing Manager/Specialist
Garden Way SunRoom/Solar Greenhouse (1982-1984)
Developed and responsible for achieving mail order sales goals. Provided marketing analysis for all programs, implemented actions based on analysis. Developed, evaluated, updated and implemented the market plan. Developed departmental budgets, updates, and replans. Developed strategic plans. Conceptualized and developed promotional materials, working with advertising agency, freelance copywriters, public relations
specialist and artists. Wrote, edited and rewrote copy. Launched seminar program. Coordinated market research, compiled results, wrote market research reports.
Dealer Marketing Manager
Garden Way Carts (1981-1982)
Developed market plan for
revitalizing dealer program which resulted in increased sales and profitability. Conceptualized, developed and wrote a monthly newsletter for the dealers.
Established new dealer selection procedures and criteria. Increased net sales 325%.
Assistant Product Manager
Garden Way SunRoom/Solar Greenhouse (1980-1981)
Worked with product manager in launching new solar greenhouse, including direct sales of prototypes, and development of marketing materials. Conceptualized, edited and produced the Grower's Manual. Developed line of gardening accessories, developing copy, selecting reports and making manufacturing agreements.
Vice President Membership/Marketing (1979-1980)
Gardens for All (National Association for Gardening)
Launched mail order membership program. Planned and implemented marketing strategy. Analyzed results. Wrote and produced numerous direct
mail packages. Managed in-house fulfillment, order processing and lettershop.
ALEXANDER HAMILTON INSTITUTE, INC., New York, NY (1975-May, 1979)
Direct Marketing Manager
Responsible for $1.2 million annual promotion budget for newsletters and books
including: product selection, list selection and development, production of promotion pieces. Dealt with list brokers, copywriters, artist, typesetters, printers and lettershops and a computer service bureau. Wrote direct mail copy for all new books. First copy test beat the standard package by 20%. Forecasted sales and expenses.
Cornell University, Bachelor of Arts, 1975
New York University, Direct Marketing, 1976
Center for Direct Marketing, Copywriting, 1977
Panelist: Newsletter Association of America National Conference, 1978